WP Engine acquires NitroPack

Source: WP Engine Partner newsletter dated 19 July 2024

As a valued WP Engine partner, we are excited to share some fantastic news with you. As part of our ongoing commitment to site performance, we have just acquired NitroPack, bringing together our strengths and expertise to better serve you.

If you are not familiar with NitroPack, it is an all-in-one SaaS solution for improving frontend site speed that positively impacts performance metrics, including Google’s Core Web Vitals. 

With more than 219,000 websites, NitroPack fills a critical need as a comprehensive website performance solution by empowering users with intuitive automation for front-end site speed optimizations with little to no technical expertise required.

NitroPack’s single solution can replace multiple optimization tools without needing developer assistance, and over 100,000 users have discovered its powerful combination of advanced performance improvements and ease of use.

NitroPack was previously introduced to WP Engine customers and currently powers our Page Speed Boost product. This acquisition further strengthens WP Engine’s website performance capabilities, providing customers with features and flexibility for site optimization. In the coming months, we will continue to leverage NitroPack’s strength to enhance additional functionality to Page Speed Boost.

We will contact you soon about how we can work together and include NitroPack in our plans.

We can’t wait to bring you even more exciting technology innovations in the future!  

Many thanks,

John Hessinger
Vice President, Marketing

Last Updated on May 24, 2025 by Admin